Customer Satisfaction Benchmarking Survey

Customer satisfaction is a key indicator of success. Understanding how you compare to peer institutions can be critical in helping you identify opportunities to strengthen your foodservice program and provide the best possible experience for your customers.

The NACUFS Customer Satisfaction Benchmarking Survey is designed to help you measure, evaluate and benchmark the varied characteristics, needs and opinions of your customers. The survey includes 25 comparative indicators of customer satisfaction and importance scored by facility, including:

Food Quality | Menu Variety | Customer Service | Cleanliness
Dining Environment | Sustainability

The survey measures customer satisfaction at residential dining halls (board plans) and retail units that are classified into six categories:

  1. Food Courts
  2. Marketplaces
  3. Express Units
  4. Specialty Coffee Shops/Juice Bars
  5. Sit-Down Restaurants
  6. Convenience Stores.

How does it work?

The survey is available exclusively to NACUFS institutional members for a nominal fee. Data from a survey tailored specifically for your customers and distributed on your campus will be collected and analyzed by Industry Insights, Inc., a professional research firm that specializes in business studies for associations. After the completion of the survey, you will receive a customized report with your results compared to the aggregated scores from all participating institutions in the sample. Data submitted is completely confidential—only you will have access to your institution’s results.

To participate in the 2016 Customer Satisfaction Benchmarking Survey and for more information, click here.