Why Marketing? Examine the importance of marketing in a collegiate foodservice operation.
Marketing Tools and Methods. Discuss the role and application that public relations, customer relations, branding, and merchandising and promotions have in the marketing process.
Branding. Learn how to ensure that the branding of the department effectively promotes its mission and is consistent with the strategies defined in the annual marketing plan.
Market Research. Explore the variety of research methods that can be used to develop an objective basis for planning how to market the foodservice department to maximize customer satisfaction and achieve financial goals.
Develop a Marketing Plan. Learn the essential steps for developing an effective marketing plan, including market research and assessment, market and situation analysis; department/university integration; marketing, goals, strategies, and action; marketing calendars and budgets; plan approval, effectiveness, and measurement; brand development; and continuous improvement.
Lynn Cody - Marketing Coordinator, College of the Holy Cross
Ray Kohl - Marketing Manager, SUNY at Buffalo
The following information will be helpful if you are budgeting to attend the Marketing Institute.
Institute Registration Fee: There is no institute registration fee. All conference materials, facility tours and group meals are covered by the association and/or the sponsors of the program.
Hotel: Once accepted for an institute, participants will need to make their own hotel reservations. The 2016 group hotel rate for the Hampton Inn & Suites in Atlanta, Georgia was $125 plus tax. Current rates are being finalized and will be added when available.
Travel: Travel to and from Atlanta International Hartsfield Atlanta International Airport (ATL) and most cities typically ranges between $300 - $500 plus appropriate airline luggage fees. Shuttle service is available to/from the hotel via Super Shuttle. Participants are responsible for arranging their own transportation to/from the hotel.
Meals: A complimentary hot breakfast (buffet style) is included in your hotel rate. Three lunches, all breaks, and one group dinner are included in the program registration.
NACUFS extends its thanks to the Coca-Cola North America for their support of the Marketing Institute.